Selling Your Oakland/Berkeley Home--Tip #1

Seller Error #1:

Not Taking Seriously "What Buyer's Look For"

When buyers look at a property, they are looking for a home, NOT a house. Emotions play a vital role in a buyer’s decision-making process. They look for a "feeling," not a two bedroom home. If you want to sell your home, give the buyer that feeling that they are “home.”

Sensory factors that impact a buyer's decisions are smells, color, clutter, and personal effects.

The home you live in is completely different from the one you sell.
But it’s easier than you think!

Here are a few tried and true tips for showcasing your home for sale:

1. The first impression is the decision maker for a buyer. Be sure to work with a Realtor that knows what Buyer's are looking for. Look at other homes on the market. How does your's compare? What is the landscaping like? Are there stains in the driveway? Is it cluttered? Remember, the buyer is seeking the appearance of a well-maintained property. Give it to them!

2. How is your exterior paint and trim, even the color - is it chipping, fading, out of style for two decades? Does the roof look healthy? What is the first thing you notice as you approach your home?

3. Tour your own home. Concentrate on the impression of your senses: smell, touch, sight, and hearing. Walk through each and every room while focusing on these senses. Be sure to keep an eye and nose ready for flooring and carpet stains and odors.

4. De-Clutter. If it’s not essential, put it away. Pack up the extras. Your home should appear fresh and orderly. The buyer needs to imagine moving in. The garage also needs to be clean and neat.

5. Hire a professional cleaning company to clean your home. You’ll be assured a faster sale, and a better selling price for your home.

6. Pets can often be the anti-sale. Make sure that they cannot be seen or smelled by the buyer. Take the pet out of the house when the buyer is there, and take extra care to remove the pet’s odor. Remember, you’re accustomed to it, but it is very present to the buyer who is nitpicking for their future home.

7. A bright, well-lit room is a must for buyers. Open all blinds and curtains and turn on all lights.

8. Turn off all appliances and noise-makers such as the television, the radio, and anything that will distract the buyer’s attention from your home.