I've been thinking a lot about "greenwashing." The accusations that some environmentalists make of newbies to the environmental cause, jumping on the green bandwagon. The issue they say, is that people are following a trend and not authentically part of the green solution.
As I count my blessings for the New Year and look forward to what we can accomplish, I am particularly thankful for this trend or "Tipping Point" as Malcolm Gladwell calls it.
At a Christmas party on Thursday night, I was talking to a builder about Built it Green and the green certification process. I was sharing my excitement about the future of green building and he jokingly said to me, “but you’re not really green, you are still wearing leather, you eat meat…”
To me, this is what my blog is all about. I’m starting. Today, I am starting. I worked at Nordstrom for many years. I love to shop. Fashion is one of the least green things there is. Buying something out of desire, not need, but that doesn’t stop me from doing what I can. I bring my own bags. I don’t buy bottled water. I buy large, not individual sized packages of snack foods for my kids or I make the snacks myself. I buy local in season produce. I am trying to consolidate my trips and drive less.
I am not in the least bit perfect at being green and I don’t want to make it seem hard. I want to encourage you to just begin… wherever it works for you.